Why Pakistan?
Reasons to Invest in Pakistan
The EU is Pakistan’s second most important trading partner, accounting for 15.3% of Pakistan’s total trade in 2023.
In 2023, Pakistan was the EU’s 47th largest trading partner in goods, accounting for 0.2% of EU trade.
Pakistani exports to the EU are dominated by textiles and clothing, accounting for 73.2% of Pakistan’s total exports to the EU in 2023.
Pakistan’s imports from the EU are mainly comprised of machinery and transport equipment (23.9% in 2023) as well as chemicals (19.8% in 2023).
Pakistan is the largest beneficiary of the EU’s GSP+ arrangement.
EU Membership
The EU is one of Pakistan’s largest trading partners and a significant source of foreign direct investment (FDI) in Pakistan. Essentially, the EU and Pakistan have set up a Sub-Group on Trade to promote the development of two-way trade.
These industries are well-established and have a good record of exporting goods to international markets.
Strategic Location
Pakistan is strategically positioned at the crossroads of South Asia, Central Asia, and the Middle East. This prime location makes it a gateway for trade routes and energy corridors, connecting markets in Asia, Europe, and the Gulf.
English-Speaking Workforce
Pakistan is one of the fastest-growing economies in the world. With a GDP growth rate consistently above 3%, the country is attracting significant foreign direct investment (FDI). The government’s economic reforms and incentives have created a favorable business environment.
Growing Economy
E-Commerce
E-Commerce
With an expanding internet user base and a rising middle class, Pakistan’s e-commerce market is booming and the growth of digital payment systems create strong opportunities for new entrants in this space.
The Pakistani government offers various incentives to attract foreign investors, such as tax holidays, reduced tariffs, and the establishment of Special Economic Zones (SEZs). These measures are designed to create a conducive environment for business and investment.
